So, this is a new blog charting the progress of our new catering company – Amba Chefs Ltd.
Amba – is an amalgam of our initials: Angela, Monica, Beth and Alison. And we are four newly qualified professional chefs who met whilst training at Leiths School of Food and Wine. We quickly formed a strong friendship and moved swiftly on to develop our own business. We graduated in July and immediately set to work getting to grips with the reality of running a business and also trying to earn some money. (We all sacrificed lucrative careers to train at Leiths and the reality of not drawing a monthly salary has started to hit home after 9 months.) So………Monica (in between trips to Spain and France) worked at River Cottage HQ and has also been working for a pop up, I (after a trip to Turkey) have been working freelance, Angela (no holiday yet) has also had freelance work and Beth has just holidayed! Only joking Beth!
We have all very quickly fallen into natural roles. Monica has a natural ability for marketing and is a whizz with social media. Beth and Angela have amazing attention to detail and are experts when it comes to business plans and financials. I seem to have fallen into the writing and liaising with customers role.
So far we have appointed an accountant, worked with Sean, a graphic designer from Shonk, who has designed our beautiful logo (soon to be revealed), appointed Rico and Harriet, from new company 1996, to design our website and are about to work on a photo shoot with the lovely Jo, a friend, and photographer, from Leiths.
We have already delivered on a couple of catering gigs, a funeral and a party, and have more bookings for the coming months. This has been without any formal marketing, just Monica’s enthusiasm and knack of getting out there. We have very quickly realised the need for our own premises and, this week, have viewed two. The first was in trendy (and edgy) Bethnal Green and the second was in Battersea (equally trendy but not as edgy). Living in Hertfordshire my choice, before viewing, would have been Bethnal Green but the shrieks of delight as we left the Battersea premises made me quickly realise I will be travelling to South West London on a regular basis.
Over the next few weeks and months this blog will update you on our progress and will, hopefully, make you smile at our antics.